Hello, I'm Robin Humphreys — a designer and founder living in Amsterdam.

Designing and building AI systems that help humans.

I've spent 15 years designing and building digital products. I'm passionate about bridging the gap between pioneering technology and exceptional user experience.

• 2010
  Founded a digital agency in Amsterdam and worked with clients like Heineken and Nike.
• 2018
  Founded Heavyweight to help early-stage startups and designed 150+ products that collectively raised over $100M.
• 2021
  Led design at Humanloop, where I pioneered AI-first design patterns for prompt engineering, observability, and evals.
• Currently
  I'm cofounding Medivara to build AI solutions in healthcare.